Fortuity Achieves HUBZone Certification from the SBA 

Fortuity, a leader in high-quality customer support and back-office solutions for healthcare, insurance, and financial services, is proud to announce its certification as a HUBZone company by the U.S. Small Business Administration (SBA). This milestone highlights Fortuity’s commitment to fostering economic development in a historically underutilized business zone in Columbus, Ohio.

The insurance industry is facing a significant challenge that many other sectors are also grappling with: a severe talent shortage. In particular, the demand for licensed insurance agents has far outpaced the supply. Many companies are struggling to retain or even recruit agents with the expertise needed to handle increasingly complex underwriting, claims, and customer service processes.

Insurance providers know all too well the challenges that come with peak demand periods. Whether it’s during open enrollment, after a natural disaster, or following significant legislative changes, these times bring a high influx of policyholders needing immediate support. Responding effectively during these periods is crucial—but scaling operations quickly and efficiently is no small feat. This blog lays out a comprehensive strategy for insurance professionals to adapt and thrive during peak periods, with a specific look at how strategic partnerships with business process outsourcing (BPO) providers can make scaling seamless.

When it comes to managing complex back-office functions, businesses often face the strategic decision of whether to outsource these processes or keep them in-house. Back-office functions such as payroll, accounting, IT support, and data management play a critical role in ensuring smooth operations, but they can also be time-consuming and resource-intensive.

This decision can significantly impact efficiency, costs, scalability, and even the overall focus of the business. By outsourcing, companies can leverage specialized expertise and reduce overhead, while keeping operations in-house offers greater control and alignment with company goals.