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Fortuity Founder & CEO Fred Brothers named Columbus Business First C-Suite Award Honoree
Fortuity Founder & CEO Fred Brothers named Columbus Business First C-Suite Awards Honoree

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Insights That Advance Care and Innovation
Find articles, updates, and tips for improving patient support, streamlining workflows, and staying ahead in healthcare and healthtech.
Effective communication between healthcare providers and patients is critical to achieving positive patient outcomes. These challenges are often rooted in outdated systems, administrative overload, and a lack of seamless integration across healthcare departments and providers.
One transformative solution to these ongoing challenges is back-office Business Process Outsourcing (BPO). Back-office BPO refers to outsourcing non-core administrative tasks—such as billing, data entry, claims processing, and record management—to specialized service providers.
Telemedicine has moved far beyond being a temporary solution born out of necessity during the pandemic—it has become a driving force in the transformation of healthcare delivery. Patients now expect the convenience, accessibility, and efficiency that virtual care offers, forcing the healthcare landscape to evolve at an unprecedented pace.
AI isn’t just transforming internal operations—it’s fundamentally reshaping how customers interact with and experience the claims process in health insurance. From AI-powered chatbots to advanced analytics, the integration of artificial intelligence is streamlining workflows, enhancing customer satisfaction, and opening doors to new opportunities for personalization and efficiency. However, with these advances come significant challenges, including data privacy, legacy system integration, and ethical considerations. This blog dives deeper into the transformative power of AI in health insurance, its challenges, and the promising future it holds.
Fortuity Launches Pathways Workforce Development Program, Welcomes CoverMyMeds as First Employer Partner. This new program helps provide a pathway to permanent employment with Central Ohio’s best companies!
Ideas That Strengthen Trust and Drive Growth
Explore insights and strategies for enhancing customer experiences, boosting efficiency, and navigating compliance in financial services and fintech.
This blog explores the importance of onshore customer support in the tax industry, its benefits, and how it can transform your operations. Whether you’re a COO, CEO, or a customer service professional, understanding this shift is key to maintaining operational excellence and customer satisfaction.
Fortuity & Columbus Urban League Announce Partnership Powered by Huntington National Bank. The Franklinton social enterprise creates a path to leave poverty wages for higher-paying customer support careers, and provides extra support to overcome outside barriers to employment.
Solutions That Drive Efficiency & Optimization
Stay ahead in insurance and insurtech with insights on optimizing customer support, enhancing claims processing, and leveraging technology for smarter, more efficient operations.
Effective communication between healthcare providers and patients is critical to achieving positive patient outcomes. These challenges are often rooted in outdated systems, administrative overload, and a lack of seamless integration across healthcare departments and providers.
One transformative solution to these ongoing challenges is back-office Business Process Outsourcing (BPO). Back-office BPO refers to outsourcing non-core administrative tasks—such as billing, data entry, claims processing, and record management—to specialized service providers.
The insurance industry is facing a significant challenge that many other sectors are also grappling with: a severe talent shortage. In particular, the demand for licensed insurance agents has far outpaced the supply. Many companies are struggling to retain or even recruit agents with the expertise needed to handle increasingly complex underwriting, claims, and customer service processes.
Insurance providers know all too well the challenges that come with peak demand periods. Whether it’s during open enrollment, after a natural disaster, or following significant legislative changes, these times bring a high influx of policyholders needing immediate support. Responding effectively during these periods is crucial—but scaling operations quickly and efficiently is no small feat. This blog lays out a comprehensive strategy for insurance professionals to adapt and thrive during peak periods, with a specific look at how strategic partnerships with business process outsourcing (BPO) providers can make scaling seamless.
When it comes to managing complex back-office functions, businesses often face the strategic decision of whether to outsource these processes or keep them in-house. Back-office functions such as payroll, accounting, IT support, and data management play a critical role in ensuring smooth operations, but they can also be time-consuming and resource-intensive.
This decision can significantly impact efficiency, costs, scalability, and even the overall focus of the business. By outsourcing, companies can leverage specialized expertise and reduce overhead, while keeping operations in-house offers greater control and alignment with company goals.